Waffle
Let's talk

For HVAC companies

More booked jobs. Not clicks. Not leads. Jobs.

Waffle runs Google Local Services Ads for HVAC companies and answers every lead the moment it comes in — nights and weekends included. Your only job: take the calls we send and do the work.

Flat rate
no long-term contract
24/7
every lead answered instantly
1 page
weekly report — every lead, every dollar
Book a 15-minute call

What we do

No new software. Nothing changes in how you run your shop.

1

Local Services Ads, run for you

Verified, set up, and managed in your account, under your name. Ad money goes only to Google — none of it passes through us.

2

Instant follow-up, 24/7

Every lead answered the moment it comes in — including nights and weekends, when most shops let the phone ring out.

3

A weekly report you'll actually read

Every lead, what happened to it, what it cost. One page. We confirm together what got booked — no fuzzy math.

Month one pays for itself. After that, you triple your money or you stop paying us.

Founding-client guarantee, in plain terms:

Month one

Everything you put in — our fee and your ad spend — comes back in booked revenue, or month two is free.

First 90 days

Booked revenue of at least 3× everything you put in — or we keep working free until you're there.

Guarantees run for your first 90 days live. After that it's simple month-to-month: the weekly report shows the numbers, and you can fire us any month.

The stuff other agencies bury in the fine print

  • Price: one flat monthly rate, no long-term contract. You get the exact number on the first call — not after three meetings.
  • Ad budget: paid by you, directly to Google. We never touch it, and we don't mark it up.
  • When the clock starts: month one starts when your ads are actually serving — not when Google's verification starts. HVAC verification takes 3–4 weeks; you get a status update every week while it runs.
  • What "booked" means: a job on your calendar, confirmed together in the weekly report. Nothing counted that you haven't seen.
  • Your side of it: a lead we hand you counts when you answer it — or when you don't. We send the calls; you have to pick up.

One 15-minute call.

If your shop isn't a fit for this, we'll tell you that on the call.

[email protected]
Book a 15-minute call